|
040 -CATALOGING SOURCE
|
|
a
Original cataloging agency
NEU GrandLibrary
|
|
|
010 -LIBRARY OF CONGRESS CONTROL NUMBER
|
|
a
LC control number
92029612
|
|
|
020 -INTERNATIONAL STANDARD BOOK NUMBER
|
|
|
|
050 -LIBRARY OF CONGRESS CALL NUMBER
|
|
a
Classification number
HF5823
|
|
b
Item number
.W467 1993
|
|
|
082 -DEWEY DECIMAL CLASSIFICATION NUMBER
|
|
a
Dewey Classification
659.1
|
|
|
245 -TITLE STATEMENT
|
|
a
Title
Which ad pulled best? :
|
|
b
Remainder of title
50 case histories on how to write and design ads that work /
|
|
c
Statement of responsibility, etc
[edited by] Philip Ward Burton, Scott C. Purvis.
|
|
h
Medium
BOOK
|
|
|
260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
|
|
a
Place of publication, distribution, etc
Lincolnwood, Ill., USA :
|
|
b
Name of publisher, distributor, etc
NTC Business BOOKs,
|
|
c
Date of publication, distribution, etc
1993.
|
|
|
300 -PHYSICAL DESCRIPTION
|
|
a
Extent
xvii, 142 p. :
|
|
b
Other physical details
ill. ;
|
|
c
Dimensions
29 cm.
|
|
|
650 -SUBJECT ADDED ENTRY--TOPICAL TERM
|
|
a
Topical term or geographic name as entry element
Advertising
|
|
|
650 -SUBJECT ADDED ENTRY--TOPICAL TERM
|
|
a
Topical term or geographic name as entry element
Advertising copy
|
|
|
700 -ADDED ENTRY--PERSONAL NAME
|
|
a
Personal name
Purvis Scott C
|
|
|
700 -ADDED ENTRY--PERSONAL NAME
|
|
a
Personal name
Burton, Philip Ward,
|
|
d
Dates associated with a name
1910-
|
|
