a Record control number 84101

a ISSN 1302-0064

a Original cataloging agency NEU GrandLibrary

a Language code of text/sound track or separate title eng

a Classification number HG2988

b Item number .R47 2007

a Personal name Özdeşer, Hüseyin,

h Medium Electronic Document

a Title A Research on the Demographic Reactions to the Usage of Essential Banking Services in Northern Cyprus

c Statement of responsibility, etc Hüseyin Özdeşer.

a Title proper/short title KKTC'de Temel Banka Hizmetlerine Yönelik Demografik Tepkiler Üzerine Bir Araştırma

b Name of publisher, distributor, etc Celal Bayar Üniversitesi İİBF,

c Date of publication, distribution, etc 2007.

a General note http://www2.cbu.edu.tr/yonetimekonomi/

a Summary, etc The nature and variety of financial services heavily influenced by information technology are rapidly changing. Because of the cost efficiency of new financial services commercial banks should pursue an appropriate marketing strategy for keeping present customers and attracting new ones in order to be competitive. In other words, the banker who wants to be successful must become more and more oriented to understanding customer behavior in the financial marketplace. However, demographic differences that can potentially constitute various market segments necessitating different marketing strategy should be considered when trying to understand customer behavior. In this respect, the demographic reactions of customers towards banking services in Northern Cyprus of which civil servants from Prime Ministry are chosen as the case study are researched. Basic findings of research can be summarized as: 'Modern banking features are accepted by passage of time. Automated Teller Machine (ATM) is the oldest method and has the most extend usage where internet banking is the newest way and its usage is the narrowest one. Beside this, women tend to use technology more than men. There is a negative relationship between the using new banking features and age. On the other hand, the new banking features and educational attainment has a positive relationship'.

a Topical term or geographic name as entry element Near East University Article

a Topical term or geographic name as entry element Yakın Doğu Üniversitesi Makale

a Topical term or geographic name as entry element Banking sector

a Topical term or geographic name as entry element banking services marketing

a Topical term or geographic name as entry element demographic characteristics;

a Topical term or geographic name as entry element Northern Cyprus

x International Standard Serial Number 1302-0064

g Relationship information 2007,14(2):189-203

t Title Yönetim ve Ekonomi